Research is in Our DNA
We research what we practice and publish what we find.
Our Research
GenSpark's practice is grounded in original research on the multigenerational workforce. We regularly publish white papers and thought pieces that examine the dynamics shaping how people work, learn, and lead across generations. Our research is free to access and designed to be immediately useful to the organizations and institutions navigating these challenges.
Read Our Reports
New!
Hired, But Not Ready:
Why Pre-Boarding is the Best Onboarding Investment
New!
The Cohesion Gap
Why the Culture Playbook Stopped Working
Ready or Not,
Here They Come
Understanding and Integrating
Gen Z into the Intergenerational Workforce